Comcast is overhauling its largest division, which includes its Xfinity and Sky brands, planning significant layoffs to centralize its management structure and better compete in the fierce broadband market, as first reported by Reuters. The move is the company's most aggressive step yet in a multi-year push to streamline operations against a rising tide of wireless competitors.
Direct report: The reorganization, set to begin in January, eliminates a layer of middle management, putting regional leaders in direct contact with a single national executive. This flatter hierarchy is designed to make the company more agile as it battles rivals like AT&T, T-Mobile, and Verizon for broadband subscribers.
A transatlantic trim: An internal memo stressed the cuts are a strategic simplification, not a reflection on employee performance, and confirmed that customer-facing roles are safe. The overhaul extends overseas, where Comcast’s Sky is cutting around 600 tech jobs as it pivots more resources toward its streaming products.
The reorg isn't happening in a vacuum. It's the latest and most significant move in a long-running strategy at Comcast that has already seen the company centralize its corporate functions and standardize its national pricing. The internal restructuring is only one part of Comcast's strategy to keep its customers. The company is also fighting churn by offering new broadband customers five-year price locks, signaling an aggressive push to retain subscribers in a highly competitive market.
