Netflix’s ‘Frankenstein’ Tops Streaming Charts as Competing Playbooks Emerge

Guillermo del Toro’s “Frankenstein” was the most-streamed program for the week of November 10-16, according to Samba TV’s latest report. The win solidifies Netflix's prestige-content strategy, but strong showings from Paramount+ and Prime Video reveal that there are multiple paths to capturing a streaming audience.

• Prestige play pays off: The victory gives Netflix a 12-week run in the top streaming spot, according to analysis from TheWrap. The streak cements the company's formula of using high-profile, event-level filmmaking to dominate the weekly charts.

• The kingmaker's kingdom: The competition isn’t standing still. Paramount+ carved out a formidable niche, landing both the No. 2 and No. 3 spots with the Taylor Sheridan-helmed “Landman” and “Tulsa King.” This tandem success demonstrates its playbook of building a loyal audience around a powerhouse showrunner.

• Stars versus substance: The rest of the top five showcases diverging strategies. While Netflix also secured fourth place with its prestige miniseries "The Best in Me," Prime Video muscled its way to fifth with the pure star-power of its action-comedy "Playdate."

In the streaming wars, there's no single path to victory. Netflix's event-driven model, Paramount's franchise-building, and Prime Video's star-vehicle approach are all proving to be effective, competitive strategies.

The battle for eyeballs is happening within a larger industry shift, as streaming now accounts for 60% of all TV viewing time. And in the ever-changing weekly charts, TheWrap's latest analysis notes the end of a record-setting 19-week run for the fan-favorite series “KPop Demon Hunters.”