Netflix continues to dominate home viewing, with the new Adam Sandler sequel "Happy Gilmore 2" and drama series "The Hunting Wives" crushing the competition, together pulling in a massive 3.5 billion minutes of viewing in a single week, according to the latest Nielsen data.
- Stacking the deck: The platform's success wasn't limited to its top two hits. Its animated musical "KPop Demon Hunters" also reclaimed the top movie spot, cementing its status as the service's biggest original film to date.
- Pockets of resistance: But the streaming giant doesn’t own every screen. Elsewhere in home entertainment, DC's "Superman" topped the rental charts, while Universal’s live-action "How to Train Your Dragon" led disc sales—a reminder that some fans are still happy to pay for individual titles.
While competitors fight for niches, Netflix's ability to generate massive, simultaneous hits across different genres shows its grip on the mainstream audience is as strong as ever.
- Also on our radar: In the background of Netflix's weekly wins, the broader streaming wars continue to consolidate, with most players struggling to keep up. Meanwhile, traditional television isn't dead yet, as broadcast staples like "60 Minutes" still pull in millions of viewers. And in the world of movie marketing, some studios are getting creative, with Paramount even using a ceremonial baseball first pitch to promote a digital release.
