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Tubi Doubles Down on Horror with Black List Screenplay Deal, Riding 100M-Hour Streaming Surge
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Sports Viewership Isn't Dying, It's Just Moving to Highlights
The Fight For WBD Is Over: Netflix Stands Down After Dramatic Bidding Battle With Paramount
AWS Launches AI to Turn Live TV into TikToks in Real-Time
NBC’s Olympic Hockey Gamble Scores Record-Shattering Ratings With Over 26M Viewers
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Supply Side

Swerve TV Lands $2.5M from Scott Galloway to Bet on FAST Niche Sports

By SOS. News Desk | Jan 15, 2026

Swerve TV, a programmer of live sports for free ad-supported streaming TV, has closed a $2.5 million Series A round led by entrepreneur and NYU professor Scott Galloway. The investment is a wager on the power of free, niche live sports to capture cord-cutting audiences on platforms like Roku and Pluto TV.

  • The niche playbook: Swerve’s strategy centers on underserved categories, with dedicated channels for combat sports (Swerve Combat) and women’s athletics. The company plans to use the funds to double down on its live sports library, spin up new channels, and scale its business of helping other sports leagues get onto FAST platforms.

  • The Prof G stamp: Galloway’s bet is a strong vote of confidence, calling FAST “one of the most compelling growth stories in media” and live sports its “strongest use case.” He added that Swerve TV has “proven traction, deep industry relationships, and a clear vision for scaling into a next-generation programming network.”

  • Riding the wave: The investment plugs directly into the explosive growth of the FAST sector. The market is projected to swell from nearly $10 billion in 2024 to over $40 billion by 2033, fueled by viewer adoption and advertisers hungry for brand-safe live programming.

While a modest sum, Galloway's investment is a sharp signal that the next phase of the streaming wars may be won by players who can successfully program for passionate, underserved fanbases in the free-to-watch arena.

Credit: Outlever

Key Takeaways

  • Swerve TV, a programmer of live sports for FAST platforms, closes a $2.5 million Series A funding round led by entrepreneur Scott Galloway.
  • The company will use the investment to acquire more live sports rights and launch new channels focused on underserved categories like combat and women's athletics.
  • The deal highlights the rapid growth of the FAST market, which is projected to expand from nearly $10 billion in 2024 to over $40 billion by 2033.