One in five U.S. adults now regularly gets their news from TikTok, a massive jump from just 3% in 2020, making it the fastest-growing news source among social media platforms, according to a new analysis from the Pew Research Center. The findings underscore a rapid shift in media consumption habits, particularly among younger audiences.
- The youth vote: The trend is overwhelmingly driven by younger demographics. Among U.S. adults under 30, 43% now use the app for news, up from just 9% in 2020. This solidifies the platform's role as a primary information channel for the next generation of voters and consumers.
- Playing in the big leagues: TikTok is no longer just an entertainment app; it’s a major news destination for its user base. More than half of its adult users (55%) now get news there, putting its engagement on par with established platforms like X and Facebook, as noted by industry observers.
While platforms like Facebook and YouTube still command a larger share of the social news audience, TikTok's velocity is undeniable. Its growing influence on how information is consumed and shaped presents a new reality for media, politics, and culture.
Meanwhile, public perception of the app appears to be softening, with the share of Americans who view TikTok as a national security threat declining in the last year. On the platform, "news" is often a fluid concept, frequently blended with entertainment and memes, and is primarily delivered through a vast network of individual creators rather than traditional news organizations.
