●SOS. ExclusiveCan You Prove What Your CTV Home-Screen Placement Is Worth? Looper Insights' Lucas Bertrand Says Now You Can●What's Streaming? The StreamScoop Streaming TV Guide for the Week of October 4, 2026●Unlocking the Living Room: Why YouTube's New "Co-Viewed" Metric Changes the Math●When to NOT Care About the Bot Traffic - "see Fou yourself" FouAnalytics | Dr. Augustine Fou●SOS. ExclusiveHow Roku is Rewiring Sports Streaming: An Interview with Joe Franzetta, Head of Sports @ Roku●How MLB Teams Will Gain Revenue After Cable - Amoh Sports Media | A Column by Nana Kofi Amoh●The Last Truly Shared Experience: Live Sports Own the Attention Economy●The Meter Is the Market - Attention Capital | A Column by Josh Stein●SOS. ExclusiveInterest, Intent, Attention: How the 2026 Emmy Winners Were Made●SOS. ExclusiveNavigating the Total TV Paradigm: An interview with Moe Chughtai, Executive, Global Vice President @ MiQ●The Great TV Ad Swap - State of the Screens | A Column by Michael Beach●What's Streaming? The StreamScoop Streaming TV Guide for the Week of September 27, 2026●The Death of "Ad-Free" and Streaming’s Messaging Dilemma●CTV that's NOT CTV - "see Fou yourself" FouAnalytics | Dr. Augustine Fou●SOS. ExclusiveChannel-Surfing Live Sports in the FAST Era: An interview with Keith Bedford, GM EMEA at Wurl●SOS. ExclusiveCan You Prove What Your CTV Home-Screen Placement Is Worth? Looper Insights' Lucas Bertrand Says Now You Can●What's Streaming? The StreamScoop Streaming TV Guide for the Week of October 4, 2026●Unlocking the Living Room: Why YouTube's New "Co-Viewed" Metric Changes the Math●When to NOT Care About the Bot Traffic - "see Fou yourself" FouAnalytics | Dr. Augustine Fou●SOS. ExclusiveHow Roku is Rewiring Sports Streaming: An Interview with Joe Franzetta, Head of Sports @ Roku●How MLB Teams Will Gain Revenue After Cable - Amoh Sports Media | A Column by Nana Kofi Amoh●The Last Truly Shared Experience: Live Sports Own the Attention Economy●The Meter Is the Market - Attention Capital | A Column by Josh Stein●SOS. ExclusiveInterest, Intent, Attention: How the 2026 Emmy Winners Were Made●SOS. ExclusiveNavigating the Total TV Paradigm: An interview with Moe Chughtai, Executive, Global Vice President @ MiQ●The Great TV Ad Swap - State of the Screens | A Column by Michael Beach●What's Streaming? The StreamScoop Streaming TV Guide for the Week of September 27, 2026●The Death of "Ad-Free" and Streaming’s Messaging Dilemma●CTV that's NOT CTV - "see Fou yourself" FouAnalytics | Dr. Augustine Fou●SOS. ExclusiveChannel-Surfing Live Sports in the FAST Era: An interview with Keith Bedford, GM EMEA at Wurl
Supply Side

Whale TV Launches Free On-Demand Streaming Worldwide

SN
SOS. News Desk
Oct 20251 min read
Whale TV Launches Free On-Demand Streaming Worldwide

Whale TV is expanding its free Whale TV+ streaming service, adding a large on-demand library and making the entire platform available globally through any web browser. The move positions the company to more aggressively compete for a global audience in the crowded free-streaming market.

  • Doors wide open: The company has added over 4,000 hours of VOD content to its platform, which already features more than 300 FAST channels. The expansion builds on recent content deals, including the integration of Red Bull TV, with VP Teresa Lopez stating the additions are making "Whale TV+ ... an even more compelling destination for free entertainment."
  • Riding the wave: The expansion follows a period of rapid growth for the service. In its last quarter, the platform’s monthly user base grew by 35%, while the total time viewers spent streaming surged by 70%, indicating strong momentum leading into this global launch.
  • Faster, smoother, sharper: In a parallel software play, Whale TV also released new hardware reference designs to help its manufacturing partners build faster TVs. The new models, set for 2026, include upgraded 2K and 4K options, with the premium tier supporting gaming-friendly refresh rates up to 165Hz.

This one-two punch of software and hardware highlights Whale TV’s core strategy: grow its hardware footprint and its streaming service in tandem. By providing the underlying OS for TV brands while building out its own content destination, the company is forging a turnkey alternative to the ecosystems dominated by Google, Amazon, and Roku.

The company’s platform strategy extends beyond its own content, as it recently added the Disney+ app for its OS users. Meanwhile, in the broader media world, a major succession battle was recently resolved, with Lachlan Murdoch officially set to continue his control over the Fox and News Corp empire.

Get the SOS. Brief

The sharpest streaming intelligence, delivered to your inbox.

Exclusive Insights

The 2026 Advertiser's Guide to Streaming TV
Free Ebook Download

The 2026 Advertiser's Guide to Streaming TV

Download State of Streaming's 2026 Advertiser's Guide to Streaming TV — featuring key insights on the trends, creative strategies, and full-funnel attribution modern brands need to reach cord-cutters and drive real business outcomes.

By submitting this form, you agree to our Privacy Policy and consent to the processing of your personal data.