YES Network Taps AI to Translate the Yankees for a Global Audience

The YES Network, regional broadcaster for the New York Yankees and Brooklyn Nets, is partnering with AI startup CAMB.AI to create multilingual broadcasts of its live games. The goal is to serve New York’s diverse, multilingual market by translating commentary while preserving the original announcers' emotion and tone.

• First at bat: The deal marks CAMB.AI’s first with a U.S. sports network, building on its prior work with leagues like Major League Soccer and NASCAR. For YES, the partnership extends its strategy to personalize content within its Gotham Sports App, with CEO Jon Litner saying it's about making sports "more accessible and relatable."

• Cloning the commentary: CAMB.AI’s technology, which supports over 150 languages, is designed to deliver what the company calls a "performance-to-performance" translation. Instead of a robotic dub, the AI aims to clone the emotion and specific nuances of the original announcers' voices, which CTO Akshat Prakash says was perfected by tackling the "hardest type of content" in live sports.

• The 2026 game plan: The technology isn't just theoretical. According to the Sports Business Journal, fans can expect to see the first tests in 2026, likely appearing as a language selection option inside the Gotham Sports App.

The partnership signals a strategic move beyond traditional broadcasting, using AI to turn a one-to-many feed into a personalized experience that can cater to dozens of linguistic communities at once.

This move is part of a broader trend, with similar AI accessibility deals taking shape for live events in Australia. The money is following the tech, as CAMB.AI has already raised $18.5 million from investors that notably include Comcast NBCUniversal Sports Tech, signaling major media confidence in the AI localization market.