← Back to library

Measurement

Sep 16th, 2025

HyphaMetrics and TiVo Team Up to Redefine Media Measurement Standards

Sep 16th, 2025

WNBA Viewership Hits 27-Year High, But New Nielsen Math Creates an Asterisk

Sep 10th, 2025

Digital Devours Ad Market as TV and Radio Revenues Erode

Sep 10th, 2025

S&P Report Says Cable TV's Nine-Year Decline Shows No Signs of Slowing

Sep 3rd, 2025

EDO Report Finds Streaming-Exclusive NFL Games Deliver Massive Ad Engagement Boost

Aug 29th, 2025

New Report Says Social Video Now Commands 20% of All Viewing Time

Aug 27th, 2025

CTV’s Measurement Blind Spot Is a Ticking Time Bomb That Could Reshape the Industry

Aug 22nd, 2025

Ad Spend Leakage: MFA Sites Drain $716M from Advertisers: Pixalate Report

Aug 18th, 2025

How programmatic fails in the absense of clear KPIs and a measurement-first strategy

Aug 13th, 2025

Streamers hit the brakes, slashing new scripted shows by 24%: Ampere

Aug 12th, 2025

With Super Bowl Ads hitting $8M, one marketer says emotion is the only ROI that matters

Aug 11th, 2025

FCC's 'Delete, Delete, Delete' initiative sparks debate over fast-tracked deregulation

Aug 10th, 2025

Streaming shift exposes flaws in traditional TV ad strategies: Samba TV

Aug 8th, 2025

How advertisers are reinventing TV advertising by fusing traditional and CTV

Aug 5th, 2025

CTV ads meet accountability as Strategus links TV exposure to real-world car sales

No articles match that category