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Measurement

Mar 17th, 2026

The Sports Streaming Industry Just Told You Who Wins. It's Not Who You Think.

Mar 16th, 2026

Nielsen Delayed The Gauge. Here's What Media Buyers Should Do Before March 24.

Mar 13th, 2026

The Television Measurement Gap Benefits the Companies Best Positioned to Close It

Mar 12th, 2026

Lumen Embeds Into Netflix's Ad Measurement Layer

Mar 7th, 2026

FreeWheel Study: Viewers Accept Ads, Experience Falls Short

Mar 6th, 2026

Advertisers Flood CTV With Cash, But Demand a Better Return

Mar 3rd, 2026

Nielsen Rolls Out 200+ Advanced Segments to Defend Its Ratings Throne

Feb 27th, 2026

NBC’s Olympic Hockey Gamble Scores Record-Shattering Ratings With Over 26M Viewers

Feb 26th, 2026

YouTube Holds TV Crown, But Disney's Sports Surge Narrows the Lead

Feb 25th, 2026

Microdramas Are Winning the Daily Screen Time Battle on Mobile

Feb 18th, 2026

Live Sports Gave Cable a January Jolt, But Streaming Still Owned the Screen

Feb 17th, 2026

UK Broadcaster's Ad Experiment Scores for Brands, Enrages Fans

Feb 17th, 2026

NBA’s All-Star Revamp Scores a Massive Ratings Win

Feb 16th, 2026

Nielsen Says ESPN's College Hoops Ratings Are Soaring, But There's a Catch

Feb 16th, 2026

NBC’s Olympics Bet Hits Jackpot with Massive Viewership

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