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Effective Ad Dollars: Amazon VS The Trade Desk Supply Path Debate
Baseball Is Back. But Where? MLB Opening Week Viewership Breakdown
Coming Soon To Streaming: Harry Potter, Malcolm In The Middle, Prequels, Thrillers And More
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Did PubMatic Just Compress the Streaming Supply Chain Into a Single Prompt?
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Netflix Wants More NFL Games And It's Raising Prices to Pay for Them
The Vertical Shift Part Two: When The Derivative Became the Product
Less Basketball, Better Ratings: Does The NBA Sell Too Many Minutes?
AI Buys Your Ad Break Now: How FreeWheel's AI Infrastructure Works (RESEARCH)
Supply Side

Coming Soon To Streaming: Harry Potter, Malcolm In The Middle, Prequels, Thrillers And More

By SOS. News Desk | Apr 03, 2026

A rundown of the biggest announcements across streaming from the past week.

HBO Max: 'Harry Potter' trailer breaks records

  • The first trailer for "Harry Potter and the Philosopher's Stone" surpassed 277 million organic views in 48 hours, making it the most-watched trailer in HBO and Max history.
  • The series, a full reimagining of J.K. Rowling's novels, stars Dominic McLaughlin as Harry, John Lithgow as Dumbledore and Paapa Essiedu as Snape.
  • Francesca Gardiner ("Succession") is showrunner. Premieres Christmas 2026.

Prime Video: 'Vought Rising' eyes multi-season run

  • Jensen Ackles confirmed "The Boys" prequel series "Vought Rising," set in the 1950s, is designed as a multi-season show.
  • Ackles reprises the role of Soldier Boy, this time in his prime rather than as a man out of time. Paul Grellong serves as showrunner.
  • "The Boys" fifth and final season premieres April 8.
Watch the break down of Vought Rising here 👇

Disney+/Hulu: 'Malcolm in the Middle' revival opens reboot door

  • The four-part limited series "Malcolm in the Middle: Life's Still Unfair" premieres April 10 with most of the original cast returning.
  • The creative team is already floating a potential full reboot centered on Malcolm's daughter Leah, played by newcomer Keeley Karsten.
  • Original creator Linwood Boomer called Karsten "an undiscovered star."

Apple TV: Two pickups announced

  • Apple landed "Liminal," a sci-fi thriller directed by Louis Leterrier and starring Vanessa Kirby and Yahya Abdul-Mateen II. The film is based on the AWA graphic novel "Telepaths."
  • "Women in Blue" ("Las Azules"), Apple's Spanish-language crime drama, returns for a second season on Aug. 12, with episodes rolling out weekly through Sept. 30.
Season One trailer below 👇
Credit: State of Streaming

Key Takeaways

  • HBO's 277 million trailer views in 48 hours confirm that franchise IP still generates platform-level demand events no original programming can replicate.
  • Prime Video, Disney+/Hulu and Apple TV+ all announced expansion plays in the same week, signaling that Q2 upfront positioning is driving content calendars.
  • FOX's Hang Media partnership is a small move with a big signal: unscripted fan data capture is becoming its own revenue layer, not a marketing afterthought.