Hulu Reunites the Kardashian Empire, Acquiring the Full ‘KUWTK’ Library

Hulu has acquired the U.S. streaming rights to the entire 20-season library of Keeping Up With the Kardashians and its spinoffs. The move consolidates the entire franchise on a single platform and marks the first major content deal for the newly independent media company Versant.

• An empire consolidated: The deal reunites the original E! series (2007-2021) with its current-day successor, the Hulu Original The Kardashians. This makes Hulu the definitive home for the reality TV franchise, uniting the back catalog with new seasons on one service for the first time.

• Freedom to franchise: The agreement is the first major library sale for Versant, the new media entity spun off from NBCUniversal's cable assets. Now independent, Versant is free to license its valuable catalog to the highest bidder, a strategy shift from when its content was locked into NBCU's Peacock streamer.

• The streaming shuffle: This marks a return trip to Hulu for the series, which left the service in 2022 for Peacock. As first reported by _Deadline_, the show came off Peacock at the end of 2025, paving the way for its return to the Disney-owned streamer on February 17.

The deal demonstrates the immense value of deep content libraries for retaining subscribers in the streaming wars, treating a massive reality franchise like a cinematic universe to maximize its IP. The agreement is the first major library sale for Versant, signaling the new media company's strategy to monetize its legacy assets.