Tubi now has the largest content library of any ad-supported streamer in the UK, a milestone the Fox-owned service reached just 18 months after its launch, as reported by Deadline. The growth validates the company's "more is more" strategy in a competitive market.
Feeding the stream: According to a new report from Ampere Analysis, Tubi’s UK catalog has tripled since 2024 to nearly 75,000 movies and TV episodes, making it the fastest-growing streamer in Europe. The strategy is capturing a younger demographic, with a 2025 YouGov survey finding that more than half of its UK viewers are Gen Z or Millennials, the vast majority of whom watch on-demand.
Licensed to thrill: While its growth is largely built on a firehose of licensed titles from partners like Lionsgate and Sony, the service is also using originals to attract new users. The sequel Sidelined 2: Intercepted debuted at number one in the UK and brought in over half of its new viewers to the platform, proving that a targeted, low-cost original can drive significant user acquisition.
A rising tide: The explosive growth of free streaming has, in turn, made services like Tubi essential clients for content distributors hunting for new revenue. As subscription services consolidate their libraries, AVOD platforms are becoming a critical downstream home for content.
The UK milestone fuels Tubi's global momentum, where it now reports over 100 million monthly active users. It's a clear signal that in the streaming wars, a massive, free library can be a powerful weapon to attract viewers fatigued by rising subscription costs. The company's massive library supports a brand identity built around serving niche fandoms, as part of a broader industry trend where FAST services are repackaging popular YouTube creator content for new audiences on their platforms.
