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Measurement

Aug 22nd, 2025

Ad Spend Leakage: MFA Sites Drain $716M from Advertisers: Pixalate Report

Aug 18th, 2025

How programmatic fails in the absense of clear KPIs and a measurement-first strategy

Aug 13th, 2025

Streamers hit the brakes, slashing new scripted shows by 24%: Ampere

Aug 12th, 2025

With Super Bowl Ads hitting $8M, one marketer says emotion is the only ROI that matters

Aug 11th, 2025

FCC's 'Delete, Delete, Delete' initiative sparks debate over fast-tracked deregulation

Aug 10th, 2025

Streaming shift exposes flaws in traditional TV ad strategies: Samba TV

Aug 8th, 2025

How advertisers are reinventing TV advertising by fusing traditional and CTV

Aug 5th, 2025

CTV ads meet accountability as Strategus links TV exposure to real-world car sales

Jul 22nd, 2025

Streaming's Takeover Is Complete as Broadcast TV Craters

Jul 14th, 2025

TV’s measurement challengers Comscore, iSpot, and VideoAmp get key industry nod

Jul 9th, 2025

Fox News viewership soars as rivals CNN and MSNBC drop in Q2 Nielsen ratings

Jul 8th, 2025

Measurement trifecta brings clarity to ad performance as attribution models falter

Jun 25th, 2025

Nielsen: YouTube still rules TV viewership, but legacy media’s new playbooks are gaining ground

Jun 18th, 2025

Streaming TV viewership overtakes cable and broadcast for the first time: Nielsen

Jun 2nd, 2025

Streaming giants bulk up on sports, with the major players dominating distro: Nielsen/Gracenote

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