Netflix is expanding its gaming service from mobile devices to the living room with a new collection of party games playable on TV, using a smartphone as the controller. The initiative, announced by co-CEO Greg Peters at the Bloomberg Screentime conference and first reported by Bloomberg, is a major push to make the streaming giant a destination for interactive group entertainment.
Your phone is the controller: Netflix claims the process is “as easy as streaming a show on a Friday night.” Users navigate to the Games tab on their TV, pick a game, and scan a QR code with their phone to join in, turning the device into a personal controller.
The opening lineup: The initial slate of five titles is focused on social, couch-based play, including a LEGO-themed minigame collection, digital versions of Mattel's Pictionary and Boggle, a multiplayer Tetris Time Warp, and a social deception game called Party Crashers.
Beyond mobile bingeing: The move marks Netflix’s first major foray into the living room, taking it beyond the mobile-only strategy it launched in November 2021. The launch advances the company's broader cloud ambitions, with reports of its TV gaming plans first surfacing in 2023.
=Netflix is betting that by baking interactive fun directly into its main app, it can keep users engaged in its ecosystem long after they finish watching a show and give them fewer reasons to switch inputs.
Co-CEO Greg Peters candidly gave Netflix's gaming efforts a "B-minus" grade so far, stating much of the work has been foundational, even as the company continues to invest in separate mobile-exclusive titles.
