Contributions

Supply Side
Apple's 'F1' Wins Best Sound at 98th Academy Awards
Apple's 'F1' Wins Best Sound at 98th Academy Awards

Supply Side
Social Appointment Viewing: How 87,000 TikToks Turned Into 18.4 Billion Streaming Minutes
Social Appointment Viewing: How 87,000 TikToks Turned Into 18.4 Billion Streaming Minutes

Supply Side
Peacock Goes Vertical. Converting 20% of Viewers (and they're not alone).
Peacock Goes Vertical. Converting 20% of Viewers (and they're not alone).

Supply Side
StreamScoop Sunday Rundown: Legacy IP Still Runs the Scoreboard
StreamScoop Sunday Rundown: Legacy IP Still Runs the Scoreboard

Supply Side
Disney+ Verts Just Signaled Where Streaming Ad Dollars Are Going Next (Hint: 'Vert' is short for Vertical)
Disney+ Verts Just Signaled Where Streaming Ad Dollars Are Going Next (Hint: 'Vert' is short for Vertical)

Supply Side
Roku's Sports Strategy: Aggregation and Exclusivity in the Same Week
Roku's Sports Strategy: Aggregation and Exclusivity in the Same Week
Supply Side
Flipping the Scripp: How the PWHL Went From 56 Million Homes to 126 Million in Four Months
Flipping the Scripp: How the PWHL Went From 56 Million Homes to 126 Million in Four Months

Supply Side
MLB Just Had Its Best Ratings in 18 Years. Now Comes the Hard Part.
MLB Just Had Its Best Ratings in 18 Years. Now Comes the Hard Part.

AI
Formula 1 and Salesforce Deploy AI Agents to Onboard Fans
Formula 1 and Salesforce Deploy AI Agents to Onboard Fans

Supply Side
Angels, Kings Launch Own Network After RSN Collapse
Angels, Kings Launch Own Network After RSN Collapse

AI
Cloud and AI: The Full-Stack Automation of Live Sports
Cloud and AI: The Full-Stack Automation of Live Sports

Supply Side
World Cup Outlook: The 2026 Landscape and How Netflix Is Building the Case for 2030
World Cup Outlook: The 2026 Landscape and How Netflix Is Building the Case for 2030

Ad Tech
Yahoo and Comscore Collaborate on Political Ad Infrastructure Ahead of 2026 Midterms
Yahoo and Comscore Collaborate on Political Ad Infrastructure Ahead of 2026 Midterms

Measurement
Lumen Embeds Into Netflix's Ad Measurement Layer
Lumen Embeds Into Netflix's Ad Measurement Layer

Ad Tech
Ad Fraud: $7.4B in Waste From Bad Data and Fake Impressions
Ad Fraud: $7.4B in Waste From Bad Data and Fake Impressions

Supply Side
The NHL's Best Play This Season Might Be Letting Pixar Run the Broadcast
The NHL's Best Play This Season Might Be Letting Pixar Run the Broadcast
Supply Side
Roku Launches 'Roklue' Interactive Discovery Game on Home Screen
Roku Launches 'Roklue' Interactive Discovery Game on Home Screen

Supply Side
The Masters Has a Weekday Problem Only Rory McIlroy and Amazon Can Solve
The Masters Has a Weekday Problem Only Rory McIlroy and Amazon Can Solve

Measurement
FreeWheel Study: Viewers Accept Ads, Experience Falls Short
FreeWheel Study: Viewers Accept Ads, Experience Falls Short

AI
Netflix Acquires Ben Affleck's AI Filmmaking Company InterPositive
Netflix Acquires Ben Affleck's AI Filmmaking Company InterPositive

Ad Tech
Netflix Just Handed Amazon the Keys to Your Living Room
Netflix Just Handed Amazon the Keys to Your Living Room

Supply Side
Is Roku Channel Becoming the Distribution Layer Streaming Services Actually Need?
Is Roku Channel Becoming the Distribution Layer Streaming Services Actually Need?

Supply Side
PGA of America Extends Ryder Cup Deal With NBC Through 2033
PGA of America Extends Ryder Cup Deal With NBC Through 2033

Measurement
Advertisers Flood CTV With Cash, But Demand a Better Return
Advertisers Flood CTV With Cash, But Demand a Better Return

Supply Side
Paramount Forges Streaming Giant by Merging Paramount+ and HBO Max
Paramount Forges Streaming Giant by Merging Paramount+ and HBO Max

Ad Tech
OpenAI Taps Criteo to Plug Ad-Buying Machinery into ChatGPT
OpenAI Taps Criteo to Plug Ad-Buying Machinery into ChatGPT

Supply Side
Detroit Teams Ditch Cable Chaos to Launch Their Own Streaming Service
Detroit Teams Ditch Cable Chaos to Launch Their Own Streaming Service

Measurement
Nielsen Rolls Out 200+ Advanced Segments to Defend Its Ratings Throne
Nielsen Rolls Out 200+ Advanced Segments to Defend Its Ratings Throne

Demand Side
Roku’s New Search Feature Tackles FAST Channel Chaos
Roku’s New Search Feature Tackles FAST Channel Chaos

Supply Side
NASCAR Finds Reaches for its F1 Moment with Prime Video After 'Full Speed' Docuseries Stalls on Netflix
NASCAR Finds Reaches for its F1 Moment with Prime Video After 'Full Speed' Docuseries Stalls on Netflix

Supply Side
Tubi Doubles Down on Horror with Black List Screenplay Deal, Riding 100M-Hour Streaming Surge
Tubi Doubles Down on Horror with Black List Screenplay Deal, Riding 100M-Hour Streaming Surge

Demand Side
Sports Viewership Isn't Dying, It's Just Moving to Highlights
Sports Viewership Isn't Dying, It's Just Moving to Highlights

Ad Tech
TV Ads Are Missing the Mark by Billions, New Report Finds
TV Ads Are Missing the Mark by Billions, New Report Finds

Supply Side
The Fight For WBD Is Over: Netflix Stands Down After Dramatic Bidding Battle With Paramount
The Fight For WBD Is Over: Netflix Stands Down After Dramatic Bidding Battle With Paramount

Measurement
YouTube Holds TV Crown, But Disney's Sports Surge Narrows the Lead
YouTube Holds TV Crown, But Disney's Sports Surge Narrows the Lead

AI
AWS Launches AI to Turn Live TV into TikToks in Real-Time
AWS Launches AI to Turn Live TV into TikToks in Real-Time

Supply Side
DirecTV Study Says TV Station Mergers Create Local Content Deserts
DirecTV Study Says TV Station Mergers Create Local Content Deserts

Measurement
NBC’s Olympic Hockey Gamble Scores Record-Shattering Ratings With Over 26M Viewers
NBC’s Olympic Hockey Gamble Scores Record-Shattering Ratings With Over 26M Viewers

Supply Side
MLB Swings for the Fences With Expanded TikTok Content Deal
MLB Swings for the Fences With Expanded TikTok Content Deal

Supply Side
Netflix Bets on Mayweather-Pacquiao Rematch for Live Spectacle
Netflix Bets on Mayweather-Pacquiao Rematch for Live Spectacle

Measurement
Microdramas Are Winning the Daily Screen Time Battle on Mobile
Microdramas Are Winning the Daily Screen Time Battle on Mobile

Supply Side
Big Tech Fuels Formula 1's $3 Billion Sponsorship Boom
Big Tech Fuels Formula 1's $3 Billion Sponsorship Boom

Supply Side
DOJ Hits Netflix’s Warner Bros. Bid with Antitrust Probe
DOJ Hits Netflix’s Warner Bros. Bid with Antitrust Probe

Supply Side
ESPN Bets on Women's Sports, Swapping 'Sunday Night Baseball' for New Primetime Block
ESPN Bets on Women's Sports, Swapping 'Sunday Night Baseball' for New Primetime Block

AI
YouTube is Bringing its AI Chatbot to Your Smart TV Screen
YouTube is Bringing its AI Chatbot to Your Smart TV Screen

Supply Side
Apple and Imax Are Turning F1 Races Into Movie Events
Apple and Imax Are Turning F1 Races Into Movie Events

Supply Side
ESPN Replaces ‘Sunday Night Baseball’ with Primetime Women’s Sports Showcase
ESPN Replaces ‘Sunday Night Baseball’ with Primetime Women’s Sports Showcase

Supply Side
Comcast Says Its 4K Feed Delivered Super Bowl with Near-Zero Latency
Comcast Says Its 4K Feed Delivered Super Bowl with Near-Zero Latency

Supply Side
DAZN and Matchroom Go Another Five Rounds in Exclusive Boxing Deal
DAZN and Matchroom Go Another Five Rounds in Exclusive Boxing Deal

Ad Tech
Spincast Patents a Future for TV Shopping That Ditches the QR Code
Spincast Patents a Future for TV Shopping That Ditches the QR Code

Supply Side
Stingray Expands Pluto TV Partnership with TikTok Radio and More
Stingray Expands Pluto TV Partnership with TikTok Radio and More

Ad Tech
Roku Poaches Snap and Meta Veteran to Lead Ad Business
Roku Poaches Snap and Meta Veteran to Lead Ad Business

Supply Side
Fuse and Complex Launch a FAST Channel for Culture Junkies
Fuse and Complex Launch a FAST Channel for Culture Junkies

Ad Tech
Streaming Economics Shift as Broadcasters Rethink Monetization for a Multi-Channel Era
Streaming Economics Shift as Broadcasters Rethink Monetization for a Multi-Channel Era

Supply Side
Netflix Accelerates Universal Deal, Grabs Theatrical Releases a Year Early
Netflix Accelerates Universal Deal, Grabs Theatrical Releases a Year Early

Supply Side
Netflix Enters the Hexagon with Rousey-Carano MMA Bout
Netflix Enters the Hexagon with Rousey-Carano MMA Bout

Demand Side
Did you know? Netflix's TV Lineup Is Now >50% Non-English
Did you know? Netflix's TV Lineup Is Now >50% Non-English

AI
Adweek-Led Study Finds AI Isn’t Eliminating Marketing Jobs, But It’s Making Them Brutally Demanding
Adweek-Led Study Finds AI Isn’t Eliminating Marketing Jobs, But It’s Making Them Brutally Demanding

Measurement
Live Sports Gave Cable a January Jolt, But Streaming Still Owned the Screen
Live Sports Gave Cable a January Jolt, But Streaming Still Owned the Screen

Measurement
UK Broadcaster's Ad Experiment Scores for Brands, Enrages Fans
UK Broadcaster's Ad Experiment Scores for Brands, Enrages Fans

Measurement
NBA’s All-Star Revamp Scores a Massive Ratings Win
NBA’s All-Star Revamp Scores a Massive Ratings Win

Supply Side
Paramount Wedges In On Netflix's Near-Done Deal as Warner Board Finally Considers Offer
Paramount Wedges In On Netflix's Near-Done Deal as Warner Board Finally Considers Offer

Supply Side
Apple Fires Back at YouTube and Spotify With Major Podcast Video Overhaul
Apple Fires Back at YouTube and Spotify With Major Podcast Video Overhaul

Supply Side
Netflix's 'His & Hers' Topples 'Stranger Things' From Streaming Throne
Netflix's 'His & Hers' Topples 'Stranger Things' From Streaming Throne

Measurement
Nielsen Says ESPN's College Hoops Ratings Are Soaring, But There's a Catch
Nielsen Says ESPN's College Hoops Ratings Are Soaring, But There's a Catch

Supply Side
Paramount Hits ByteDance with Cease-and-Desist in Escalating AI IP War
Paramount Hits ByteDance with Cease-and-Desist in Escalating AI IP War

Measurement
Nostalgia Wins Again for Disney: Muppet Show Revival's Huge Ratings Signal a Full Comeback
Nostalgia Wins Again for Disney: Muppet Show Revival's Huge Ratings Signal a Full Comeback

Measurement
NBC’s Olympics Bet Hits Jackpot with Massive Viewership
NBC’s Olympics Bet Hits Jackpot with Massive Viewership

Supply Side
NBC’s Olympic Ratings Rebound With 93% Viewership Spike
NBC’s Olympic Ratings Rebound With 93% Viewership Spike

Measurement
UK Women's Sport Viewership Exploded in 2025, Signaling Global Mainstream Shift
UK Women's Sport Viewership Exploded in 2025, Signaling Global Mainstream Shift

Supply Side
The NFL's Next Media Deal Is Already Causing Chaos
The NFL's Next Media Deal Is Already Causing Chaos

Supply Side
Netflix Reorganizes Product Team With Layoffs Under New Chief
Netflix Reorganizes Product Team With Layoffs Under New Chief

Measurement
Roku's Ad-Fueled Turnaround Spurs Record $1.4B Revenue Numbers in Latest Earnings Report
Roku's Ad-Fueled Turnaround Spurs Record $1.4B Revenue Numbers in Latest Earnings Report

Supply Side
Streaming Churn Is Now About Your Wallet, Not the Watchlist
Streaming Churn Is Now About Your Wallet, Not the Watchlist

Supply Side
Disney and ESPN Launch Year-Long Super Bowl Blitz
Disney and ESPN Launch Year-Long Super Bowl Blitz

Supply Side
Apple Brings ‘Severance’ In-House for a Reported $70M
Apple Brings ‘Severance’ In-House for a Reported $70M

Supply Side
Disney Fined Nearly $3M Over Deceptive 'Dark Patterns'
Disney Fined Nearly $3M Over Deceptive 'Dark Patterns'

Measurement
Truthset Report: Bad Data Will Cost CTV Advertisers $7.4 Billion in 2026
Truthset Report: Bad Data Will Cost CTV Advertisers $7.4 Billion in 2026

Supply Side
YouTube to Jury: We're an Entertainment Platform, Not an 'Addiction Trap'
YouTube to Jury: We're an Entertainment Platform, Not an 'Addiction Trap'

Supply Side
Paramount Ups the Ante in Hostile Bid for Warner Bros. Discovery
Paramount Ups the Ante in Hostile Bid for Warner Bros. Discovery

Measurement
Super Bowl LX Scored Massive Audience but Missed Viewership Record
Super Bowl LX Scored Massive Audience but Missed Viewership Record

Supply Side
Angels MLB Team Ditches Failing Model for MLB-Powered DTC Streaming
Angels MLB Team Ditches Failing Model for MLB-Powered DTC Streaming

Supply Side
Netflix is Turning Its 'Stranger Things' Broadway Hit Into a Streaming Special
Netflix is Turning Its 'Stranger Things' Broadway Hit Into a Streaming Special

Supply Side
Philo Expands Free Lineup, Adds Westerns for Subscribers
Philo Expands Free Lineup, Adds Westerns for Subscribers

AI
iSpot's Sage AI Promises to Tell Marketers if Their Ads Are Working
iSpot's Sage AI Promises to Tell Marketers if Their Ads Are Working

Measurement
Super Bowl LX Ads Were a Celebrity Data Dump with Record 102 Appearances
Super Bowl LX Ads Were a Celebrity Data Dump with Record 102 Appearances

Supply Side
MLB Steps In to Save Detroit Sports Broadcasts From RSN Collapse
MLB Steps In to Save Detroit Sports Broadcasts From RSN Collapse

Supply Side
YouTube TV Rolls Out Cheaper, Genre-Focused Plans Starting Under $60
YouTube TV Rolls Out Cheaper, Genre-Focused Plans Starting Under $60

Supply Side
Warner Bros. Discovery Bets on Live Sports to Launch HBO Max in the UK
Warner Bros. Discovery Bets on Live Sports to Launch HBO Max in the UK

Supply Side
Law&Crime Buys Court TV in Digital Media Shake-Up
Law&Crime Buys Court TV in Digital Media Shake-Up

Ad Tech
Adweek Reports FTC’s Ad Boycott Probe Snares Ad-Tech Giant IAS
Adweek Reports FTC’s Ad Boycott Probe Snares Ad-Tech Giant IAS

Supply Side
Versant's Free TV Networks Expands with CBS and Sling Deals
Versant's Free TV Networks Expands with CBS and Sling Deals

Supply Side
New German 'Content Tax' Requires Streamers to Invest In European Productions
New German 'Content Tax' Requires Streamers to Invest In European Productions







