SOS. Weekly Report

Major broadcast networks now face what independent channels like Court TV endured for years. They lost leverage because must-carry rules simply don't apply in the world of streaming platforms.

Gen Z the ones with the disposable income, but advertisers can't get to them. Why? Because they don't have a cable subscription and they're not watching Jimmy Kimmel. At that time of day, they're all flipping through social media.

We either have techno-feudalism or an IP economy. There is nothing else. AI doesn’t own IP, but it is taking it. The courts could decide that means full-on theft and force everyone to pay for source material.

Our approach recognizes the importance of identity data to today’s marketing strategies while allowing us to take advantage of the limitless opportunities for growth we can create by moving beyond them.

Smart adaptation really beats identical replication and quality should never be sacrificed for efficiency. We all know that creative is the full-funnel performance driver, and it's the big competitive differentiator marketers have today.

Legacy media may control the broadcast, but streaming controls the audience. The fans already live on these platforms, day in and day out. That’s where the energy is, that’s where the data is, and that’s why advertisers moved so fast. The game isn’t leading this moment. The audience is.

With the less popular or niche sports, streaming is able to focus on hitting the right audience, not just always the largest one.