Latest News
Roku Poaches Snap and Meta Veteran to Lead Ad Business
DAZN and Matchroom Go Another Five Rounds in Exclusive Boxing Deal
Netflix Enters the Hexagon with Rousey-Carano MMA Bout
Did you know? Netflix's TV Lineup Is Now >50% Non-English
Adweek-Led Study Finds AI Isn’t Eliminating Marketing Jobs, But It’s Making Them Brutally Demanding
Live Sports Gave Cable a January Jolt, But Streaming Still Owned the Screen
UK Broadcaster's Ad Experiment Scores for Brands, Enrages Fans
NBA’s All-Star Revamp Scores a Massive Ratings Win
Paramount Wedges In On Netflix's Near-Done Deal as Warner Board Finally Considers Offer
Apple Fires Back at YouTube and Spotify With Major Podcast Video Overhaul
Roku Poaches Snap and Meta Veteran to Lead Ad Business
DAZN and Matchroom Go Another Five Rounds in Exclusive Boxing Deal
Netflix Enters the Hexagon with Rousey-Carano MMA Bout
Did you know? Netflix's TV Lineup Is Now >50% Non-English
Adweek-Led Study Finds AI Isn’t Eliminating Marketing Jobs, But It’s Making Them Brutally Demanding
Live Sports Gave Cable a January Jolt, But Streaming Still Owned the Screen
UK Broadcaster's Ad Experiment Scores for Brands, Enrages Fans
NBA’s All-Star Revamp Scores a Massive Ratings Win
Paramount Wedges In On Netflix's Near-Done Deal as Warner Board Finally Considers Offer
Apple Fires Back at YouTube and Spotify With Major Podcast Video Overhaul
Ad Tech

Paramount Poaches Meta Product Vet to Lead its Tech Reinvention

By SOS. News Desk | Sep 11, 2025

Paramount Skydance has hired Dane Glasgow, a veteran product leader from Meta and Google, as its new Chief Product Officer. The move is a clear bid to overhaul the company’s technology and better compete against tech-native rivals by fixing its struggling streaming service, Paramount+.

  • The Ellison doctrine: The hire is a core part of CEO David Ellison's strategy to embed a Silicon Valley product mindset directly into the legacy studio. Ellison is banking on Glasgow to lead a technical and cultural overhaul, starting with the user experience on the company's streaming platform.
  • A big tech playbook: Glasgow comes from Meta, where as a VP his teams were responsible for core products like Reels and Feed. His resume also includes senior roles at Google, eBay, and Microsoft. At Paramount, he'll team up with direct-to-consumer chief Cindy Holland to steer product strategy across digital platforms and AI.
  • The official line: "Dane’s expertise is exactly what we need to strengthen every aspect of our business," Ellison said in a statement. “Entertainment and storytelling inspired my passion for technology from a very young age,” Glasgow added.

This move signals the new Paramount is betting its future not just on big blockbusters, but on building a tech product that can actually compete on user experience. It's an admission that in the streaming wars, content is no longer the only king.

  • Also on our radar: The strategic hire comes amid a period of major change, as the newly-merged company is also reportedly planning to cut thousands of jobs to reduce costs. Meanwhile, the new leadership is making big content bets, securing deals for a "Call of Duty" movie, a "Street Fighter" film, and the exclusive multi-billion dollar rights to broadcast the UFC.
Credit: frankpeters

Key Takeaways

  • Paramount hires Dane Glasgow, a former Meta and Google executive, as Chief Product Officer to lead its tech reinvention.
  • CEO David Ellison aims to integrate a Silicon Valley mindset into Paramount, focusing on improving the Paramount+ streaming service.
  • Glasgow's experience with Meta's Reels and Feed will be pivotal in enhancing user experience and product strategy.
  • The strategic hire is part of broader changes, including potential job cuts and new content deals like a "Call of Duty" movie.
  • Paramount's shift indicates a focus on tech-driven user experience, not just content, in the competitive streaming market.