New research from YouGov dives into how Americans interact with their paid streaming subscriptions to Amazon Prime, Disney+, Hulu, and Netflix. Overall, popularity is high, but usage frequency varies significantly by age and platform.
Each platform has its strengths: Amazon Prime Video is most commonly watched once a week (24%), while Hulu secures the highest rate of tuning in daily at 39%. Disney+ skews toward multiple daily viewings among younger adults (20% of 25–34-year-olds), and Netflix dominates that same group with 26% streaming several times a day plus another 21% once a day.
Given the competition with social platforms and increasingly short-form viewing habits, the numbers are staggeringly high when you consider they encompass the entire American viewing population. The numbers indicate that each platform has a distinct place in users’ routines. Hulu’s 39% daily rate suggests it’s part of many subscribers’ everyday habits, while Prime Video’s once-a-week usage (24%) indicates a go-to for more occasional viewing.
Young vs. old: Disney+ has the largest gap across age groups: 20% of 25–34-year-olds watch multiple times daily, compared to 9% of those 55 and older. Beneath the percentages lie lifestyle patterns. Younger subscribers often weave streaming into quick breaks, fueling repeated visits to Netflix or Hulu. In contrast, older viewers appear more inclined to settle in for a dedicated weekly session, aligning with Prime Video’s scheduling fit and Disney+’s more occasional appeal.
