← Back to library

Supply Side

OpenSincera signals a new ‘Programmatic 3.0’ era, but are culture and data ready?

Big Tech blasted in new report for fueling ‘industrial scale’ video piracy

Netflix evolves its ad suite with AI and data, touting 94 million monthly users

WBD’s ‘Storyverse’ bets on nostalgia and familiar characters to revamp its ad supply

iSpot report shows linear TV spend rising despite falling viewership as advertisers chase quality

NBCUniversal bets on NBA to transform Peacock into a sports streaming powerhouse

As cable subscribers dwindle, ESPN bets on a new streaming strategy to capture sports fans

Now in 90M households, Roku shifts from incremental player to advertising powerhouse

Beyond the streaming wars headlines lives a practical push for sustainable business models

As TV screens become primary, YouTube aims for living room supremacy

Spotify’s $100 million podcast payout reveals a new winning model for creator loyalty

March Madness and ‘The White Lotus’ propel WBD to top viewing gains: Nielsen

Amazon’s bold move sees 88% of Prime Video users now on ad-supported plans

Media stocks tumble amid economic uncertainty

Let’s be upfront’: media buying is changing and CreatorFronts are closing the loop

No articles match that category