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Library
Demand Side
June 30, 2025
Apple’s pricey ‘F1’ bet races to a record-breaking box office debut, likely to boost Apple TV+ subs
Demand Side
July 7, 2025
How CTV advertisers are moving beyond QR codes in the quest for nextgen first part data
Demand Side
July 9, 2025
Inside the ‘value exchange’ that closes the attention gap and breaks the ‘fourth wall’
Demand Side
July 10, 2025
As Washington debates pharma ads, patients may have already moved on
AI
May 16, 2025
Netflix overhaul adds AI-driven search and TikTok-style discovery
Supply Side
May 16, 2025
iSpot report shows linear TV spend rising despite falling viewership as advertisers chase quality
Supply Side
May 16, 2025
WBD’s ‘Storyverse’ bets on nostalgia and familiar characters to revamp its ad supply
Supply Side
June 10, 2025
OpenSincera signals a new ‘Programmatic 3.0’ era, but are culture and data ready?
Supply Side
June 12, 2025
Primetime is dead, flexibility is king for streaming ads, says new study from Roku & MAGNA
Measurement
April 1, 2025
YouTube tops streaming as Disney steps back in Nielsen’s latest report
Supply Side
June 16, 2025
NWA wrestling show pins down exclusive Roku streaming deal
Supply Side
June 16, 2025
Amazon and Roku ink CTV ad alliance serving 80 million homes
Supply Side
June 23, 2025
Fox buys Mexican sports streamer Caliente TV to fuel its global ambitions
Supply Side
June 23, 2025
Vizio renews exclusive Women’s Cup deal, bigger ad plays under Walmart
Supply Side
June 23, 2025
Netflix’s latest growth hack in France is simple old-school TV
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