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Ad Tech

Jun 29th, 2025

A call for brands to differentiate as AI-driven creativity risks a sea of sameness

Jun 27th, 2025

Ad tech’s systemic fragility is a ticking time bomb, and Xandr’s shutdown just lit the fuse

Jun 24th, 2025

New research says TV ads are missing an $8 trillion audience with lack of accessbility

Jun 24th, 2025

Disney turns streaming TV into an interactive shopping cart

Jun 17th, 2025

How DoubleVerify’s new AI tool ‘DV Authentic’ tackles walled garden ad dilemmas

Jun 17th, 2025

Comscore, Adelaide, and PubMatic parter up on attention metrics to sharpen programmatic buys

Jun 17th, 2025

Comcast’s FreeWheel & German media leader ProSiebenSat.1 team up to tackle European ad maze

Jun 16th, 2025

Uber targets ‘Gen Uber’ with immersive brand experiences in-app and on the road

Jun 16th, 2025

Netflix expands ad reach in fresh programmatic deal with Yahoo

Jun 16th, 2025

Lyft picks up its ad game with new video formats and measurement pacts

Jun 13th, 2025

With Xandr gone, marketers turn to AI-enabled storytelling and raw data

Jun 5th, 2025

Navigating the video vortex and the future of FAST channel investment in regulated industries

May 28th, 2025

OS data emerges as the behind-the-scenes superpower in Europe’s CTV ad market

May 28th, 2025

Magnite and Amazon deepen alliance to capture more CTV ad market share

May 19th, 2025

The ad verification market has a trust crisis over bot detection: DoubleVerify Adalytics suit

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