David Born is a licensing expert who has closed $50M+ in deals with major entertainment studios including Disney, Warner Bros., Marvel, Paramount, and Universal over his 20-year career. As founder and CEO of Born Licensing, he specializes in licensing beloved characters and entertainment IP for advertising campaigns, delivering iconic work like Facebook's Rocky Super Bowl ad and Sainsbury's record-breaking BFG Christmas campaign. Through his companies Born Licensing, Born to License, and Learn to License, he's on a mission to demystify the $370 billion global licensing industry and help brands unlock revenue streams through strategic IP partnerships.