Strong Newsmax IPO shows legacy linear TV still has some clout

In an age of digital platforms, don’t underestimate the enduring power of television as a potent medium for news dissemination and advertising—just ask Newsmax’s elated shareholders.Share price at max velocity: The conservative cable news network made a remarkable entrance into the public markets on March 31, 2025, with its shares skyrocketing over 700% on their first day of trading. Initially priced at $10 per share, the stock surged to an intraday high of over $83 before closing at $82.25, elevating the company’s market valuation to approximately $8 billion.Enduring power of television audiences: Despite the proliferation of digital platforms, Newsmax’s successful IPO highlights the sustained demand for traditional television networks, particularly those with a distinct editorial stance.​ In the first six months of 2024, Newsmax reported nearly $80 million in total revenue, with over 60% derived from advertising, surpassing its total sales of $135 million for all of 2023.