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Swerve TV Lands $2.5M from Scott Galloway to Bet on FAST Niche Sports
Uber's 'Journey Takeover' Turns Your Ride Into a Rolling Billboard
HBO Max Locks In A24 Content as Viewer Loyalty Pays Dividends
NBC Sports Taps On-Device AI for Vertical Live Feeds
Netflix Weighs All-Cash Offer to Counter Paramount's Hostile WBD Bid
HBO Max's European Expansion Rides Shotgun with Amazon
Insurance Giants Flood NFL with Cash, Then Ghost the Super Bowl
Amazon’s Bears-Packers NFL Playoff Stream Smashes Record
Anheuser-Busch Plants its Flag as Top Super Bowl 60 Advertiser
Brands Bet Big on Star Power as Athlete Pay in Ads Skyrockets
Swerve TV Lands $2.5M from Scott Galloway to Bet on FAST Niche Sports
Uber's 'Journey Takeover' Turns Your Ride Into a Rolling Billboard
HBO Max Locks In A24 Content as Viewer Loyalty Pays Dividends
NBC Sports Taps On-Device AI for Vertical Live Feeds
Netflix Weighs All-Cash Offer to Counter Paramount's Hostile WBD Bid
HBO Max's European Expansion Rides Shotgun with Amazon
Insurance Giants Flood NFL with Cash, Then Ghost the Super Bowl
Amazon’s Bears-Packers NFL Playoff Stream Smashes Record
Anheuser-Busch Plants its Flag as Top Super Bowl 60 Advertiser
Brands Bet Big on Star Power as Athlete Pay in Ads Skyrockets

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Americans Hit 'Cancel' on Smaller Streaming Platforms as Subscription Fatigue Sets In: Report
Americans Hit 'Cancel' on Smaller Streaming Platforms as Subscription Fatigue Sets In: Report
Demand Side
Dec 9th, 2025

Americans Hit 'Cancel' on Smaller Streaming Platforms as Subscription Fatigue Sets In: Report

Comscore: AI Is Now a Mainstream Habit, Upending Search and Ads
Comscore: AI Is Now a Mainstream Habit, Upending Search and Ads
AI
Dec 9th, 2025

Comscore: AI Is Now a Mainstream Habit, Upending Search and Ads

Vibe Launches Report Builder to Make CTV Ads as Trackable as Search
Vibe Launches Report Builder to Make CTV Ads as Trackable as Search
Ad Tech
Dec 9th, 2025

Vibe Launches Report Builder to Make CTV Ads as Trackable as Search

AI Boom Pushes Commerce Media Past TV in Ad Spend Forecast
AI Boom Pushes Commerce Media Past TV in Ad Spend Forecast
AI
Dec 8th, 2025

AI Boom Pushes Commerce Media Past TV in Ad Spend Forecast

PubMatic and BrightLine Bet on Shoppable TV Ads
PubMatic and BrightLine Bet on Shoppable TV Ads
Ad Tech
Dec 8th, 2025

PubMatic and BrightLine Bet on Shoppable TV Ads

Fubo Slashes Prices, Digs In for NBCU Blackout War
Fubo Slashes Prices, Digs In for NBCU Blackout War
Supply Side
Dec 8th, 2025

Fubo Slashes Prices, Digs In for NBCU Blackout War

As Streaming Dethrones Broadcast, Advertisers Need a New Playbook to Capitalize on CTV
As Streaming Dethrones Broadcast, Advertisers Need a New Playbook to Capitalize on CTV
Ad Tech
Dec 5th, 2025

As Streaming Dethrones Broadcast, Advertisers Need a New Playbook to Capitalize on CTV

Gracenote Rolls Out Content Connect to Fix CTV Ad Targeting
Gracenote Rolls Out Content Connect to Fix CTV Ad Targeting
Ad Tech
Dec 5th, 2025

Gracenote Rolls Out Content Connect to Fix CTV Ad Targeting

Versant Buys Its Way Into a Post-Cable Future
Versant Buys Its Way Into a Post-Cable Future
Supply Side
Dec 5th, 2025

Versant Buys Its Way Into a Post-Cable Future

MS NOW Plans Subscription Service That's More Political Movement than Streaming Platform
MS NOW Plans Subscription Service That's More Political Movement than Streaming Platform
Supply Side
Dec 5th, 2025

MS NOW Plans Subscription Service That's More Political Movement than Streaming Platform

Netflix Buys Warner Bros. in an $83 Billion Hollywood Shake-Up
Netflix Buys Warner Bros. in an $83 Billion Hollywood Shake-Up
Supply Side
Dec 5th, 2025

Netflix Buys Warner Bros. in an $83 Billion Hollywood Shake-Up

Freely Loads Up With New WBD and CNN Channels
Freely Loads Up With New WBD and CNN Channels
Supply Side
Dec 5th, 2025

Freely Loads Up With New WBD and CNN Channels

'Driven' Gears Up for 2026 Launch of Car-Centric Streaming Service
'Driven' Gears Up for 2026 Launch of Car-Centric Streaming Service
Supply Side
Dec 4th, 2025

'Driven' Gears Up for 2026 Launch of Car-Centric Streaming Service

Amazon’s New AI Trick Lets You 'Jump to the Scene' on Fire TV
Amazon’s New AI Trick Lets You 'Jump to the Scene' on Fire TV
AI
Dec 4th, 2025

Amazon’s New AI Trick Lets You 'Jump to the Scene' on Fire TV

Warner Bros. Discovery Bidding War Intensifies as Suitors Reveal Their Hands
Warner Bros. Discovery Bidding War Intensifies as Suitors Reveal Their Hands
Supply Side
Dec 4th, 2025

Warner Bros. Discovery Bidding War Intensifies as Suitors Reveal Their Hands

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