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As Washington debates pharma ads, patients may have already moved on

Inside the ‘value exchange’ that closes the attention gap and breaks the ‘fourth wall’

Private Equity firm TPG takes full control as AT&T’s costly DirecTV era ends

Fox News viewership soars as rivals CNN and MSNBC drop in Q2 Nielsen ratings

CNN ramps up free streaming play with new anchor and live shows

MNTN and ZoomInfo are putting B2B ads on your living room TV

Pharma advertisers turn to streaming as legal pressure mounts on traditional TV

Programmatic’s ‘era of blinders’ is ending with a push toward total transparency: TAG CEO

Amazon sunsets its Freevee streaming app

FuboTV settles class action privacy lawsuit for sharing streaming data without consent

Roku partners with viral Savannah Bananas to air first-of-its-kind Fenway Park game

How CTV advertisers are moving beyond QR codes in the quest for nextgen first part data

Paramount moves to end Trump lawsuit as merger looms

Apple’s pricey ‘F1’ bet races to a record-breaking box office debut, likely to boost Apple TV+ subs

Charter and Disney expand bundle truce with Hulu addition

Ad tech enters a new era of diversity and innovation as Google’s reign comes to an end

With ad tech’s ‘tax’ on innovation is finally under scrutiny, publishers look to reclaim the open web

A call for brands to differentiate as AI-driven creativity risks a sea of sameness

Ad tech’s systemic fragility is a ticking time bomb, and Xandr’s shutdown just lit the fuse

As AI redefines advertising, marketers get creative to bridge the consumer trust deficit

Standout brands lead with bold humanity and emotional resonance, not just efficiency

Was WBD’s split a ‘corporate organ rejection’?

Google’s antitrust woes forcing marketers to accelerate investment in social channels

The Charter-Cox deal looks like expansion, but smells like retreat

Doctor who’s future unravels as Disney+ deal collapses

Nielsen: YouTube still rules TV viewership, but legacy media’s new playbooks are gaining ground

South Park creators threaten legal action against incoming Paramount leadership over deal interference

Paramount+ rebrands top tier, drops ‘Showtime’ to simplify streaming identity

Disney turns streaming TV into an interactive shopping cart

New research says TV ads are missing an $8 trillion audience with lack of accessbility

FCC signals overhaul of TV ownership rules, opening door for consolidation

Trump praises Paramount deal, even as his lawsuit holds it up

Amazon has ben quietly doubling Prime Video ad volume: Adweek

Vizio renews exclusive Women’s Cup deal, bigger ad plays under Walmart

Netflix’s latest growth hack in France is simple old-school TV

Fox buys Mexican sports streamer Caliente TV to fuel its global ambitions

FCC’s plan to scrap old cable rules ignites fierce fight over streaming

Streaming TV viewership overtakes cable and broadcast for the first time: Nielsen

Comcast’s FreeWheel & German media leader ProSiebenSat.1 team up to tackle European ad maze

DoubleVerify launches AI-driven pre-bid video exclusion lists for TikTok

Comscore, Adelaide, and PubMatic parter up on attention metrics to sharpen programmatic buys

LG powers up partner TVs with smarter AI-driven webOS Hub 3.0

Amazon and Roku ink CTV ad alliance serving 80 million homes

Netflix expands ad reach in fresh programmatic deal with Yahoo

Uber targets ‘Gen Uber’ with immersive brand experiences in-app and on the road

Lyft picks up its ad game with new video formats and measurement pacts

Shoppable TV viewers want value, not just vanity personalization: Roku & Dentsu study

NWA wrestling show pins down exclusive Roku streaming deal

How tariff whiplash is reshaping consumer values and spending habits

How gaming is driving CTV’s destiny to reshape performance marketing

With Xandr gone, marketers turn to AI-enabled storytelling and raw data

Primetime is dead, flexibility is king for streaming ads, says new study from Roku & MAGNA

Honda takes the wheel for LA28 Olympics

Disney buys all of Hulu, vows to keep linear TV in the mix

WBD’s Big Breakup: Streaming & studios spin off from cable

OpenSincera signals a new ‘Programmatic 3.0’ era, but are culture and data ready?

Paramount drops WPP for Publicis amid Skydance merger

NHL & Sony partner to bring fans AI-driven visuals and immersive broadcasts

Navigating the video vortex and the future of FAST channel investment in regulated industries

Measurement trifecta brings clarity to ad performance as attribution models falter

Customer value takes center stage following Google antitrust ruling

Netflix doubles down on live engagement with a revamped Tudum event

Netflix finally reinvents its TV interface with AI-driven search and vertical discovery

Big Tech blasted in new report for fueling ‘industrial scale’ video piracy

Google’s Flow and Veo 3 AI filmmaking tools spark endless creativity and concerns

Streaming giants bulk up on sports, with the major players dominating distro: Nielsen/Gracenote

We’re witnessing the evolution of search in real time, as Google, others go all-in on AI

OS data emerges as the behind-the-scenes superpower in Europe’s CTV ad market

Magnite and Amazon deepen alliance to capture more CTV ad market share

CTV recaptures cord cutters attention and lost dollars, all while fostering real connection

Experts say it’s a ‘buyer’s market’ ripe for advertisers to seize control and reshape media deals

How personalized CTV ads are creating a new channel for brand loyalty when it’s needed most

DOJ’s win over Google exposes platform over-reliance, likely to hit small businesses hardest

The ad verification market has a trust crisis over bot detection: DoubleVerify Adalytics suit

Borrell report highlights $100 billion milestone for local advertising’s digital dominance

Charter and Cox merge to form America’s largest cable provider, challenging Comcast

Snap targets ad growth with more AI innovations and hyperfocus on Gen Z

Microsoft shutters Xandr, pivots to AI-driven ad platform

From HBO Max to Max to HBO Max, WBD acknowledges the irony and leans into the re-re-rebrand

WBD’s ‘Storyverse’ bets on nostalgia and familiar characters to revamp its ad supply

Netflix overhaul adds AI-driven search and TikTok-style discovery

How TelevisaUnivision plans to captivate Gen Z from microdramas to music festivals

Netflix evolves its ad suite with AI and data, touting 94 million monthly users

iSpot report shows linear TV spend rising despite falling viewership as advertisers chase quality

As cable subscribers dwindle, ESPN bets on a new streaming strategy to capture sports fans

NBCUniversal bets on NBA to transform Peacock into a sports streaming powerhouse

Amazon bets on AI to make ads a natural part of your Prime Video journey

AI-driven OneFox platform positions Fox as a leader in converged media

YouTube tests duo subscription model, following Spotify’s successful playbook

Now in 90M households, Roku shifts from incremental player to advertising powerhouse

WBD eyes split as streaming success contrasts with cable decline

Google’s search empire under siege as Apple eyes AI alternatives

Comscore and Magnite team up to redefine programmatic ad quality

Google declares the end of the linear marketing funnel at IAB NewFronts

Google’s antitrust woes may spark change, but the ad tech revolution won’t happen overnight

Beyond the streaming wars headlines lives a practical push for sustainable business models

OpenAI’s ChatGPT shopping feature challenges Google’s ad-driven search model

AdLib DSP gives big-brand tools to smaller teams, leveraging AI to bring niches to mainstream

As TV screens become primary, YouTube aims for living room supremacy

How Google’s ‘ad monopoly’ ruling could bring era of transparency beyond walled gardens

Spotify announces expanded targeting, Gen AI tools for audio advertisers

Spotify’s $100 million podcast payout reveals a new winning model for creator loyalty

Paramount’s bet on fewer originals pays off, ‘Yellowjackets’ sets streaming records

Roku refreshes hardware lineup to balance UX with ad-driven growth

WPP’s earnings slip, but CEO says it has not yet seen a change in client spending

How DoubleVerify’s new AI tool ‘DV Authentic’ tackles walled garden ad dilemmas

March Madness and ‘The White Lotus’ propel WBD to top viewing gains: Nielsen

EDO challenges traditional TV metrics with new outcome-focused planning software

tvScientific channels the early days of paid search to find new opportunities in CTV

As sports rights struggle, Transmit redefines ad strategies for digital growth

YouTube’s ‘Hype’ feature expands to new markets, offering community-driven discovery

Amazon’s bold move sees 88% of Prime Video users now on ad-supported plans

Google faces antitrust heat again as judge rules ad tech monopoly illegal

Let’s be upfront’: media buying is changing and CreatorFronts are closing the loop

As AI takes over media, radio listeners still crave human connection

EchoStar challenges FCC’s ‘must carry’ rules to end blackout woes

Golf’s viewership rebounds as McIlroy wins the Masters

A Minecraft Movie’s success revives 2025 box office

Media stocks tumble amid economic uncertainty

YouGov report uncovers how much TV Americans really stream (spoiler… it’s a lot!)

Rogers extends NHL partnership, promising more games and fewer blackouts

FIFA+ taps Transmit for in-stream ads, proving respect for viewers drives better marketing metrics

Paramount-Skydance merger delayed 90 days in absence of FCC approval

Faster theater-to-PVOD pipeline proves lucrative for studios, Wicked breaks records

Jellyfish’s AI platform promises ‘faster, smarter’ media campaigns with major rebrand

Netflix dethrones Disney as analyst’s top media pick amid economic pressures

Report uncovers growing ‘binge and bolt’ trend as streaming subscribers frustrated with rising costs

As third-party cookies crumble, WPP bets on InfoSum for secure data

Metadata’s new frontier: Simply.TV expands with Red Bee acquisition

YouTube’s $550 billion valuation surpasses giants like JPMorgan and Walmart

Strong Newsmax IPO shows legacy linear TV still has some clout

Nokia and Amazon settle IP dispute over streaming tech

YouTube plots podcast shakeup with dynamic ads

Universal Ads and Ramp partner to bring TV ads to digital-first companies

Roblox, Google expand partnership to power immersive gaming ads for Gen Z

Macro unknowns hurt TV upfronts, driving budgets deeper into programmatic

FAST model pulls consumers in with better programming, more options

Plex’s price hike is a sign of the times in streaming

While Apple can afford to lose billions, will other streaming players survive?

YouTube tops streaming as Disney steps back in Nielsen’s latest report