Ad Tech
The Talent Signal: Who's hiring in streaming?
By Tim Rowe
SOS. ExclusiveNew Podcast: Viant Earnings Brunch with Jon Schulz, CMO of Viant
By Tim Rowe
The Living Room Audio Blitz: Turning Podcast Ads into TV Commercials
By Editorial Team
The Talent Signal: Saturday Edition - Who's hiring in streaming?
By Editorial Team
SOS. ExclusiveNEW PODCAST: Are 'More Ads' Actually Making You 'More Money'? Frequency's James Smith Says 'Probably Not'
By Tim Rowe
TTD OpenPath - how it performs vs Open Market? - Programmatic 101 | A Column by Vlad Chubakov
By Vlad Chubakov
The Wednesday Wire: Top Headlines covering Ad Tech, Measurement, and Streaming M&A
By Editorial Team
California's Streaming Ad Volume Law Upends Agency Playbooks
By Nicholas Cardoso
Instagram Tests Horizontal Video on TVs as Streamers Move to Mobile
By Nicholas Cardoso
Walmart Buys Vibe.co and the Self-Serve Future of CTV Just Got a Retail Spine
By Tim Rowe
Frequency Wants to Change FAST's Ad Unit, Not Add More Pods
By Editorial Team
SOS. ExclusiveViantAI Decisioning Redefines the DSP: What Does It Mean for Advertisers?
By Tim Rowe
Fubo and Disney's Ad Server Migration: What the Upfront Reveal Means for Advertisers
By SOS. News Desk
Is Teads Running the DoubleClick Playbook?
By SOS. News Desk
Every Dollar You Spend on Programmatic Advertising Has a Hidden Tax. Who's Collecting It?
By Tim Rowe
Disney Is Building a Super App. The Data Moat Underneath It Is Already Live.
By SOS. News Desk
The Ad Industry Built a Machine Nonprofits Can't Afford to Plug Into. How Ads Do Good with AdGood.
By Tim Rowe
Amazon and The Trade Desk Spent Q1 Calling Out Programmatic Waste. Magnite and PubMatic Just Responded With Competing Fixes.
By SOS. News Desk
YouTube Is Running Two Live Attention Experiments at Once. Advertisers Should Be Paying Attention.
By Tim Rowe
SOS. ExclusiveWhen Attention Peaks, Context Wins.
By Tara Buck, Sr. Director, Publisher Partnerships at StackAdapt
Netflix's $3 Billion Ad Business Runs On Amazon's Infrastructure. That's Not A Coincidence.
By Tim Rowe
How Freely Works: The Aggregator Paradox UK
By SOS. News Desk
YouTube's Ad Pause Is A Data Collection Strategy.
By Tim Rowe
Philo Turns to Reelgood to Clean Up Streaming's Metadata Problem
By SOS. News Desk
OrkaTV Adds USA TODAY, Builds the FAST News Shelf Advertisers Say They Want
By Tim Rowe
Scripps Built the Network. Magnite Built the Ad Machine Underneath It.
By Tim Rowe
Effective Ad Dollars: Amazon VS The Trade Desk Supply Path Debate
By Tim Rowe
The Aggregator Paradox: How Roku And Amazon Are Architecting The Streaming TV Ecosystem
By Tim Rowe
Roku's Google Partnership Levels the DSP Playing Field on Identity
By Nick Cardoso
Streaming Is Becoming the Center of Programmatic Advertising. Here Is How Agencies Win.
By Mike Hauptman
Yahoo and Comscore Collaborate on Political Ad Infrastructure Ahead of 2026 Midterms
By SOS. News Desk
Ad Fraud: $7.4B in Waste From Bad Data and Fake Impressions
By SOS. News Desk
Is Netflix Building an Ad Tech Company? It Sure Seems So.
By Tim Rowe
Netflix Just Handed Amazon the Keys to Your Living Room
By SOS. News Desk
Blood Red Moon: The Trade Desk Built a Platform, FPC Wants to Build a Way Around It, and Amazon Is Still Winning.
By Tim Rowe
OpenAI Taps Criteo to Plug Ad-Buying Machinery into ChatGPT
By SOS. News Desk
TV Ads Are Missing the Mark by Billions, New Report Finds
By SOS. News Desk
Roku Poaches Snap and Meta Veteran to Lead Ad Business
By SOS. News Desk
Paramount Brings Programmatic Ads to the Octagon
By SOS. News Desk
NBC Sports Taps On-Device AI for Vertical Live Feeds
By SOS. News Desk
Pinterest's New Roku Series Turns Your TV Into a Shopping Cart
By SOS. News Desk
CES Preview: NBCU Bets AI Can Make Live TV Ads as Smart as the Internet
By SOS. News Desk
Is Roku’s Instant Resume Feature Ruining Movie Night?
By SOS. News Desk
Roku Opens Its Ad Platform to Developers with New API
By SOS. News Desk
Roku Plugs Into FreeWheel to Untangle Streaming Ad Buys
By SOS. News Desk
Paramount Poaches Meta Product Vet to Lead its Tech Reinvention
By SOS. News Desk
Disney turns streaming TV into an interactive shopping cart
By SOS. News Desk
Streaming Economics Shift as Broadcasters Rethink Monetization for a Multi-Channel Era
By SOS. News Desk
Spincast Patents a Future for TV Shopping That Ditches the QR Code
By SOS. News Desk
Netflix Bets on Vertical Video to Keep You Scrolling
By SOS. News Desk
AI's Super Bowl Ads Fumbled For Most Viewers
By SOS. News Desk
Adweek Reports FTC’s Ad Boycott Probe Snares Ad-Tech Giant IAS
By SOS. News Desk
Amazon Gives AI the Keys to Its Ad Kingdom With MCP
By SOS. News Desk
Meta's Ad Revenue Soars as It Pours Billions Into AI and Metaverse Bets
By SOS. News Desk
OpenAI Wants $200K From Brands to Advertise on ChatGPT, Says Adweek Exclusive Reporting
By SOS. News Desk
Performance TV Declares War on Social Media’s Ad Dominance
By SOS. News Desk
Substack Moves Beyond Newsletters with Apple TV and Google TV Partnership
By SOS. News Desk
VIZIO and FOX Debut Immersive Home Screen Ad Takeovers
By SOS. News Desk
TikTok Rolls Out Pixel to Track Your Purchases Off-App
By SOS. News Desk
Xbox Makes Two-Front Push to Smart TVs and New Ad Models
By SOS. News Desk
The Trade Desk’s CFO Revolving Door Keeps Spinning
By SOS. News Desk
Fender Play App Lands Exclusively on Samsung TVs
By SOS. News Desk
FCC Sets Tentative Tech-Forward Agenda for Next Meeting
By SOS. News Desk
Samsung's Glasses-Free 3D Display Wins CES Award
By SOS. News Desk
Samsung is Making CTV Ads Playable, Not Skippable.
By SOS. News Desk
Gracenote Unveils New Immersive Features For Sports Hubs
By SOS. News Desk
Samsung and Amazon Just Connected Your TV to Your Shopping Cart
By SOS. News Desk
Cadent Buys VuePlanner to Unify TV and YouTube Ads
By SOS. News Desk
AMC Networks Taps Peacock, Hulu Vet Annie Luo to Drive Streaming-First Future
By SOS. News Desk
Pinterest Acquires tvScientific to Make TV Ads Shoppable
By SOS. News Desk
LiveRamp Nabs DAZN and Daily Mail for Post-Cookie Ad Solution
By SOS. News Desk
WBD Gives European Broadcast TV a Streaming-Style Ad Brain
By SOS. News Desk
Amazon Rolls Out Free News on Prime Video to Fuel Ad Business
By SOS. News Desk
Vibe Launches Report Builder to Make CTV Ads as Trackable as Search
By SOS. News Desk
PubMatic and BrightLine Bet on Shoppable TV Ads
By SOS. News Desk
As Streaming Dethrones Broadcast, Advertisers Need a New Playbook to Capitalize on CTV
By SOS. News Desk
Gracenote Rolls Out Content Connect to Fix CTV Ad Targeting
By SOS. News Desk
Omnicom Retires Iconic Agencies and Announces 4,000 Job Cuts in Massive Post-IPG Overhaul
By SOS. News Desk
TripleLift Expands Programmatic Pause Ads to Plex and Xumo
By SOS. News Desk
YES Network Taps AI to Translate the Yankees for a Global Audience
By SOS. News Desk
Apple Kills the MLS Paywall in Major Sports Strategy Pivot
By SOS. News Desk
Roku's OS 15 Update Arrives With New Features and User Complaints
By SOS. News Desk
Amazon Claims 315 Million Ad Viewers, Leaving Netflix in the Dust
By SOS. News Desk
Silicondust Challenges Broadcast Gatekeepers With New Security Authority
By SOS. News Desk
DirecTV Deploys AI to Chase Billions in Political Ad Spending
By SOS. News Desk
Amazon's New Ads Take Aim at Local TV
By SOS. News Desk
Reddit Rolls Out Playable Ads to Win Over its Toughest Critics
By SOS. News Desk
Amazon Advances Its Bid for Ad Infrastructure Dominance with Netflix Deal
By SOS. News Desk
Q3 Results Prove Amazon’s Ad Business Powers a $17.7 Billion Juggernaut
By SOS. News Desk
Streaming Industry Finds Business Case for Accessibility with California's Ad Volume Law
By SOS. News Desk
Netflix’s Next Act Is Real-Time Television
By SOS. News Desk
California’s New Volume Law Hints at a Coming Wave of Streaming Regulation
By SOS. News Desk
Streaming Wars Evolve as Netflix and Amazon Focus on Data and Delivery Dominance
By SOS. News Desk
As consumer journeys converge, why is brand advertising still stuck in silos?
By SOS. News Desk
How rewarded ads are turning the user funnel into a habit-building engine
By SOS. News Desk
YouTube’s ‘Hype’ feature expands to new markets, offering community-driven discovery
By SOS. News Desk
OS data emerges as the behind-the-scenes superpower in Europe’s CTV ad market
By SOS. News Desk
Ad tech enters a new era of diversity and innovation as Google’s reign comes to an end
By SOS. News Desk
AWS Launches Ad-Tech Plumbing to Own the Internet's Rails
By SOS. News Desk
A Single AWS Failure Knocked a Huge Chunk of the Internet Offline
By SOS. News Desk
Meta Rolls Out Paid, Ad-Free Subscriptions in the UK
By SOS. News Desk
NESN overhauls live sports delivery in new Harmonic deal
By SOS. News Desk
Netflix and Amazon Team Up to Reshape Streaming Ads
By SOS. News Desk
Amazon Reshuffles Prime Video Execs to Chase AI in Hollywood
By SOS. News Desk
Amazon's Ad Sales Surge, Fueled by New NBA Deal and Live Sports
By SOS. News Desk
The Trade Desk's denial of Amazon threat backfires as stock plummets
By SOS. News Desk
Amazon's new ad-supported Alexa+ signals shift in AI assistant monetization
By SOS. News Desk
YouTube TV Upgrades Multiview to 1080p After Fan Complaints
By SOS. News Desk
Harmonic Launches New Platform to Tame Hybrid Streaming Costs
By SOS. News Desk
Magnite Buys AI Startup streamr.ai to Bring SMBs to the Big Screen
By SOS. News Desk
NBA Buys Into Streaming Partner Mediakind to Control its Digital Destiny
By SOS. News Desk
Harmonic Overhauls its Sports Streaming Tech to Fight Lag and Boost Revenue
By SOS. News Desk
Why Performance Marketing in CTV Becomes a 'Slot Machine' Without Data-Driven Rigor and CX
By SOS. News Desk
Magnite's 'Pause Ads' Turn Streaming Breaks Into Prime Ad Slots
By SOS. News Desk
Google overhauls iOS ad tools with AI to chase App Store gold
By SOS. News Desk
OpenX hits Google with antitrust suit, claims ad auctions were rigged
By SOS. News Desk
Ad-supported TV is now king, capturing nearly 75% of all viewing: Nielsen
By SOS. News Desk
Kargo and TiVo team up to challenge streaming giants with immersive ad formats
By SOS. News Desk
Nielsen moves from eyeballs to outcomes with new marketplace
By SOS. News Desk
WPP and Criteo team up to make TV ads more like web clicks
By SOS. News Desk
Innovid and LinkedIn team up to serve B2B ad targets on CTV
By SOS. News Desk
Netflix’s ad tech pivot pays off as revenue tops $11 billion
By SOS. News Desk
Programmatic’s ‘era of blinders’ is ending with a push toward total transparency: TAG CEO
By SOS. News Desk
With ad tech’s ‘tax’ on innovation is finally under scrutiny, publishers look to reclaim the open web
By SOS. News Desk
Ad tech’s systemic fragility is a ticking time bomb, and Xandr’s shutdown just lit the fuse
By SOS. News Desk
New research says TV ads are missing an $8 trillion audience with lack of accessbility
By SOS. News Desk
How DoubleVerify’s new AI tool ‘DV Authentic’ tackles walled garden ad dilemmas
By SOS. News Desk
Comcast’s FreeWheel & German media leader ProSiebenSat.1 team up to tackle European ad maze
By SOS. News Desk
Comscore, Adelaide, and PubMatic parter up on attention metrics to sharpen programmatic buys
By SOS. News Desk
Uber targets ‘Gen Uber’ with immersive brand experiences in-app and on the road
By SOS. News Desk
Netflix expands ad reach in fresh programmatic deal with Yahoo
By SOS. News Desk
Lyft picks up its ad game with new video formats and measurement pacts
By SOS. News Desk
With Xandr gone, marketers turn to AI-enabled storytelling and raw data
By SOS. News Desk
Navigating the video vortex and the future of FAST channel investment in regulated industries
By SOS. News Desk
Magnite and Amazon deepen alliance to capture more CTV ad market share
By SOS. News Desk
The ad verification market has a trust crisis over bot detection: DoubleVerify Adalytics suit
By SOS. News Desk
Comscore and Magnite team up to redefine programmatic ad quality
By SOS. News Desk
How Google’s ‘ad monopoly’ ruling could bring era of transparency beyond walled gardens
By SOS. News Desk
tvScientific channels the early days of paid search to find new opportunities in CTV
By SOS. News Desk
As sports rights struggle, Transmit redefines ad strategies for digital growth
By SOS. News Desk
FIFA+ taps Transmit for in-stream ads, proving respect for viewers drives better marketing metrics
By SOS. News Desk
As third-party cookies crumble, WPP bets on InfoSum for secure data
By SOS. News Desk
Metadata’s new frontier: Simply.TV expands with Red Bee acquisition
By SOS. News Desk
YouTube plots podcast shakeup with dynamic ads
By SOS. News Desk
Roblox, Google expand partnership to power immersive gaming ads for Gen Z
By SOS. News Desk