The End of Brittle APIs? How AI Agent-to-Agent Tech Is Disrupting AdTech

Traditional API integrations in AdTech are brittle, rigid, and take months to build. Josh Hudgins, Chief Product Officer at VideoAmp, explains how the shift to agent-to-agent AI integrations allows buyer and seller platforms to communicate directly. By enabling autonomous AI agents to negotiate inventory and orchestrate workflows, media companies can compress 12-month development cycles into weeks.