How Closing the Conversion Loop Turned Legacy TV Buys into Top Performers

Name: How Closing the Conversion Loop Turned Legacy TV Buys into Top Performers
Uploaded: 2026-09-21T19:30:14Z
Duration: 1 min 14 s
Description: David Nyurenberg, SVP of Digital at InterMedia, explains how placing publisher pixels on advertiser sites turned direct CTV buys into top-performing media tactics. By closing the conversion feedback loop, legacy streaming networks are adapting to demand for outcome-based performance.

September 21, 20261:14

David Nyurenberg, SVP of Digital at InterMedia, explains how placing publisher pixels on advertiser sites turned direct CTV buys into top-performing media tactics. By closing the conversion feedback loop, legacy streaming networks are adapting to demand for outcome-based performance.