Shawne Merriman on How Live Sports Actually Make Money for Streaming

Why do streaming giants like Paramount+ and Amazon pay billions for live sports rights? Shawne Merriman breaks down the "trickle-down effect" of sports monetization. While games drive massive live audiences, the real ROI comes from funneling those millions of sports fans into original programming like Landman or Tulsa King once the final whistle blows. Merriman explains why anchoring a platform with live sports is the ultimate strategy to boost direct ad sales and maximize long-term subscriber engagement.