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The Truth Behind Geolocation Anomalies

March 17, 20260:47

Johnathan Barnes, Founder & CEO of Supply Monitor, breaks down the reality of geolocation fraud in CTV. By looking at real-time data refreshed via pixels rather than just trusting the bid stream, we can catch discrepancies before they drain your budget. In this game, verifying the "where" is just as important as the "who."