Why FAST Channels Struggle with Low Fill Rates & CPM Monetization

Name: Why FAST Channels Struggle with Low Fill Rates & CPM Monetization
Uploaded: 2026-08-13T16:47:28Z
Duration: 1 min 10 s
Description: James Smith, General Manager of Monetization at Frequency, breaks down the content discovery crisis facing the FAST ecosystem today. With hundreds of channels competing for viewer attention on smart TV programming guides, content owners face massive discovery hurdles that directly depress viewing hours, ad loads, and CPM profitability.

August 13, 20261:10

James Smith, General Manager of Monetization at Frequency, breaks down the content discovery crisis facing the FAST ecosystem today. With hundreds of channels competing for viewer attention on smart TV programming guides, content owners face massive discovery hurdles that directly depress viewing hours, ad loads, and CPM profitability.