Shawne Merriman on Solving DTC Friction and App Fatigue

Viewers aren't just annoyed by streaming price hikes—they are exhausted by app fatigue. Shawne Merriman explains why the ultimate winners of the Direct-to-Consumer (DTC) streaming wars will be the platforms that prioritize a seamless navigational experience over everything else. He also reveals a groundbreaking "single-signal" distribution technology designed to drastically reduce CDN (Content Delivery Network) offload costs and eliminate the friction of constantly jumping between platforms like Netflix, Hulu, and ESPN.