The Math Behind $100 CPMs: Ad Load Compression & Streaming Supply Dynamics
August 25, 20261:23
Why are streaming ad prices projected to surge far faster than inflation? Michael Beach, CEO of Cross Screen Media, breaks down the math behind shrinking ad loads and inventory supply in connected TV. As viewer attention shifts away from linear TV's 16-minute ad loads to streaming environments with fewer ads, a shrinking impression supply coupled with growing demand creates the ultimate formula for rising CPMs.