Measuring What Matters: In-Room Presence, Co-Viewing, & Eyes-On-Screen Attention

Name: Measuring What Matters: In-Room Presence, Co-Viewing, & Eyes-On-Screen Attention
Uploaded: 2026-09-09T12:27:07Z
Duration: 1 min 32 s
Description: Nearly 30% of TV ads run to completely empty rooms, wasting substantial media spend. Jon Schulz, CMO at Viant, breaks down how TVision’s opt-in panel data tracks in-room presence, co-viewing multipliers, and second-by-second eyes-on-screen attention. By detecting exact moments when viewers look away, advertisers can pinpoint creative drop-off and optimize ad pod placement for maximum impact.

September 9, 20261:32

Nearly 30% of TV ads run to completely empty rooms, wasting substantial media spend. Jon Schulz, CMO at Viant, breaks down how TVision’s opt-in panel data tracks in-room presence, co-viewing multipliers, and second-by-second eyes-on-screen attention. By detecting exact moments when viewers look away, advertisers can pinpoint creative drop-off and optimize ad pod placement for maximum impact.