The Blind Spots in Streaming Video Ad Measurement with Moe Chugtai, MiQ

Moe Chughtai (Global VP, Partnerships & TV at MiQ) breaks down a major flaw in multi-platform ad buying: relying on individual platforms to report their own performance. In this clip from the State of Streaming podcast, Moe and host Tim Rowe discuss why adding up conversions across platforms will artificially inflate your campaign's success, and why the only measurement that truly matters is what ends up in the cash register. Watch the podcast here on YouTube at: https://youtu.be/yi4aFg1rEQ8?si=rRDV4Zi92q-Ulxde Or on State of Streaming at: https://podcast.stateofstreaming.com/moe-chugtai-miq-s5e7/