Redefining Convergent TV: How Blurring Screens Are Changing Media Strategy

What is "Convergent TV," and why does it extend far beyond linear television and streaming? Michael Beach, CEO of Cross Screen Media, breaks down how Convergent TV is ultimately a battle for total consumer attention across every screen—from local broadcast news and Amazon Prime to TikTok. As consumer behaviors shift and lines blur, media strategies must evolve to capture where audience attention is actually moving.