The Reality of Personalization in Streaming: Moving Beyond the Algorithm

Name: The Reality of Personalization in Streaming: Moving Beyond the Algorithm
Uploaded: 2026-06-25T14:13:09Z
Duration: 1 min 42 s
Description: Can streaming apps actually read your mind? In this clip, Preston Smalley, VP of Product at Roku, breaks down why 82% of users expect a deeply personalized experience. Discover how Roku combines user data, trending internet culture, and human curation to get recommendations right for more people, more of the time.

June 25, 20261:42

Can streaming apps actually read your mind? In this clip, Preston Smalley, VP of Product at Roku, breaks down why 82% of users expect a deeply personalized experience. Discover how Roku combines user data, trending internet culture, and human curation to get recommendations right for more people, more of the time.