The Secret to Scale: What Media Brands Must Learn From Telecom

Hemant Soni shares a counter-intuitive truth about business innovation: the industry that has truly mastered personalization at scale isn't media—it's telecom. While streaming services and content platforms built personalization engines out of innovation and curiosity, telecom companies built theirs out of sheer survival. Forced to solve massive customer retention and engagement challenges under intense industry pressure, telecom didn't just improve incrementally—they built some of the most advanced data systems in the world.