Connecting TV Ad Exposure to Real-World Outcomes & Supply Chain Logistics

Name: Connecting TV Ad Exposure to Real-World Outcomes & Supply Chain Logistics
Uploaded: 2026-08-21T15:11:40Z
Duration: 1 min 46 s
Description: Josh Hudgins, Chief Product Officer at VideoAmp, discusses how connected TV attribution is evolving beyond static, annual media mix models. By linking ad exposure directly to upper and lower-funnel signals like dealership visits and online searches, brands can optimize campaigns weekly—and feed real-time demand signals into supply chain logistics.

August 21, 20261:46

Josh Hudgins, Chief Product Officer at VideoAmp, discusses how connected TV attribution is evolving beyond static, annual media mix models. By linking ad exposure directly to upper and lower-funnel signals like dealership visits and online searches, brands can optimize campaigns weekly—and feed real-time demand signals into supply chain logistics.