Why YouTube & Netflix Will Win the Ad Wars (Even Before Fixing Their Ad Tech)

Name: Why YouTube & Netflix Will Win the Ad Wars (Even Before Fixing Their Ad Tech)
Uploaded: 2026-08-24T14:00:52Z
Duration: 1 min 13 s
Description: Is YouTube actually TV? Michael Beach, CEO of Cross Screen Media, explains why consumers settled the debate years ago and why YouTube holds massive leverage over the ad market. He breaks down why capturing consumer attention is the ultimate competitive advantage, giving platforms like YouTube and Netflix sky-high potential as they refine their advertising products.

August 24, 20261:13

Is YouTube actually TV? Michael Beach, CEO of Cross Screen Media, explains why consumers settled the debate years ago and why YouTube holds massive leverage over the ad market. He breaks down why capturing consumer attention is the ultimate competitive advantage, giving platforms like YouTube and Netflix sky-high potential as they refine their advertising products.