Why You Don't Need Show Names to Scale CTV Performance

Name: Why You Don't Need Show Names to Scale CTV Performance
Uploaded: 2026-09-21T19:37:34Z
Duration: 1 min 15 s
Description: David Nyurenberg, SVP of Digital at InterMedia, explains how leveraging Peer39’s anonymous content IDs creates a privacy-safe conversion signal to scale performance CTV. By matching sales data to randomized content IDs rather than requiring show names, advertisers can easily optimize media buys while maintaining scale.

September 21, 20261:15

David Nyurenberg, SVP of Digital at InterMedia, explains how leveraging Peer39’s anonymous content IDs creates a privacy-safe conversion signal to scale performance CTV. By matching sales data to randomized content IDs rather than requiring show names, advertisers can easily optimize media buys while maintaining scale.