Why 1 DSP Is NO LONGER Enough for Connected TV Scale

Name: Why 1 DSP Is NO LONGER Enough for Connected TV Scale
Uploaded: 2026-10-01T16:40:39Z
Duration: 1 min 10 s
Description: Why is single-platform CTV buying dead? MiQ Global VP Moe Chughtai explains how major streaming giants like Netflix, Amazon Prime Video, and YouTube dictate buying access across different Demand-Side Platforms (DSPs). To achieve true scale in connected TV, media buyers must manage at least three distinct buying platforms and leverage technology that unifies fragmented inventory.

October 1, 20261:10

Why is single-platform CTV buying dead? MiQ Global VP Moe Chughtai explains how major streaming giants like Netflix, Amazon Prime Video, and YouTube dictate buying access across different Demand-Side Platforms (DSPs). To achieve true scale in connected TV, media buyers must manage at least three distinct buying platforms and leverage technology that unifies fragmented inventory.