Why Streaming Networks Use Massive, Meaningless Numbers

When a network boasts about "16.7 billion minutes viewed," do you actually know what that means? Spoiler: Even industry insiders don't. In this clip, sports media professional Russell Fink tackles the confusing world of modern TV and streaming metrics. Using NBC’s Olympic data as a prime example, Russell Fink breaks down why astronomical data points are losing their meaning. While traditional ratings like "125 million homes watching the Super Bowl" are instantly clear, modern digital metrics have become a confusing rabbit hole. Are networks using these numbers to sell ads, or is it just PR hype?