Did It Actually Work? The Problem with Live Sports Ad Measurement

Name: Did It Actually Work? The Problem with Live Sports Ad Measurement
Uploaded: 2026-10-19T16:29:26Z
Duration: 1 min 1 s
Description: How do advertisers accurately answer the question: "Did it work?" Nana Kofi Amoh, founder of Amoh Sports Media, breaks down the flaws in casting a wide demographic net across live broadcasts, explaining why true programmatic success relies on understanding local DMA audiences and tying sports impressions directly to business outcomes.

October 19, 20261:01

How do advertisers accurately answer the question: "Did it work?" Nana Kofi Amoh, founder of Amoh Sports Media, breaks down the flaws in casting a wide demographic net across live broadcasts, explaining why true programmatic success relies on understanding local DMA audiences and tying sports impressions directly to business outcomes.