CTV Performance Marketing: Tracking Attribution & ROAS on TV

Name: CTV Performance Marketing: Tracking Attribution & ROAS on TV
Uploaded: 2026-09-29T16:17:37Z
Duration: 1 min 9 s
Description: Why is tracking return on ad spend (ROAS) on Connected TV so much more complex than on mobile? Keith Bedford, GM EMEA at Wurl, compares CTV data capabilities with legacy broadcast and mobile networks like AppLovin, highlighting how advanced targeting and product attribution are set to transform streaming advertising.

September 29, 20261:09

Why is tracking return on ad spend (ROAS) on Connected TV so much more complex than on mobile? Keith Bedford, GM EMEA at Wurl, compares CTV data capabilities with legacy broadcast and mobile networks like AppLovin, highlighting how advanced targeting and product attribution are set to transform streaming advertising.