How Modern Analytics Are Making Media Companies Confused

We have more data than ever before, but do we actually know how to use it? Sports media professional Russell Fink tackles the problem of data overload in the modern TV and streaming landscape. Russell explains how access to hundreds of new digital metrics often leads networks to over-analyze meaningless anomalies—like minor social media bumps or random international views—while missing the bigger picture. Discover why the media industry needs to stop obsessing over raw numbers and refocus on the specific insights that actually drive business growth and serve the audience.