The One Marketing Anchor Big Tech Can't Control

Name: The One Marketing Anchor Big Tech Can't Control
Uploaded: 2025-10-20T14:15:04Z
Duration: 59 s
Description: Forget tracking individuals. This expert argues that the "household" is the true anchor for commerce. Since the physical address isn't owned by Big Tech (unlike emails or IPs), it's a more stable and privacy-friendly way to understand major buying decisions. Find out how Viant is leading the charge in this interview with CMO, Jon Schulz.

October 20, 20250:59

Forget tracking individuals. This expert argues that the "household" is the true anchor for commerce. Since the physical address isn't owned by Big Tech (unlike emails or IPs), it's a more stable and privacy-friendly way to understand major buying decisions. Find out how Viant is leading the charge in this interview with CMO, Jon Schulz.