Inside Amazon Prime's Live Sports Strategy: Thursday Night Football, NBA Rights & Data Ads

Name: Inside Amazon Prime's Live Sports Strategy: Thursday Night Football, NBA Rights & Data Ads
Uploaded: 2026-09-08T14:23:41Z
Duration: 1 min 8 s
Description: How is Amazon Prime reshaping live sports monetization? David Dembowski breaks down how Amazon transformed Thursday Night Football and expanded its partnership with the NBA to double national game availability while unlocking massive digital ad inventory.

September 8, 20261:08

How is Amazon Prime reshaping live sports monetization? David Dembowski breaks down how Amazon transformed Thursday Night Football and expanded its partnership with the NBA to double national game availability while unlocking massive digital ad inventory.