From Context to Conversion

Name: From Context to Conversion
Uploaded: 2026-01-15T15:22:10Z
Duration: 1 min 9 s
Description: Successful CTV campaigns aren't just about commercials, they are about a subliminal sequence that captures interest across the entire user journey. Moving from context in a show to explanation in an ad slot allows consumers to get comfortable with a brand before they are asked to transact. Learn more from Albert Thompson, Digital Strategist at Walton Isaacson.

January 15, 20261:09

Successful CTV campaigns aren't just about commercials, they are about a subliminal sequence that captures interest across the entire user journey. Moving from context in a show to explanation in an ad slot allows consumers to get comfortable with a brand before they are asked to transact. Learn more from Albert Thompson, Digital Strategist at Walton Isaacson.