Transitioning to Digital-First CTV: Infrastructure, Measurement, & Org Challenges

Name: Transitioning to Digital-First CTV: Infrastructure, Measurement, & Org Challenges
Uploaded: 2026-09-09T12:29:49Z
Duration: 1 min 23 s
Description: How do traditional TV broadcasters transition into digital-first streaming powerhouses? David Dembowski explains how CTV has evolved from a passive brand awareness play into a performance-driven outcomes business, and outlines the major organizational hurdles legacy media companies face.

September 9, 20261:23

How do traditional TV broadcasters transition into digital-first streaming powerhouses? David Dembowski explains how CTV has evolved from a passive brand awareness play into a performance-driven outcomes business, and outlines the major organizational hurdles legacy media companies face.